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SURVIVING A COMPETITIVE RACE
Playing the Race Card on Cook Islands
Scott Evans
n late August,
Survivor Executive Producer Mark Burnett dropped the
bombshell: the teams for the thirteenth season would be divided along
racial lines. Four teams—black, white, Hispanic, and
Asian—would compete against each other. Anticipating an outcry
over the decision, he was quick to make one thing clear from the very
outset: “I know it’s going to be controversial. I’m
not an idiot.”
On the show’s
first episode, host Jeff Probst promised that the coming season would
be “a social experiment like never before.” After just
two eliminations, though, the “social experiment” ended;
the four teams merged into two multicultural teams. Given Burnett’s assurances that the concept would
be the foundation for an entire season—however controversial—it
is of course a bit curious that the producers were so quick to
abandon the premise. Why the sudden change? To begin with, the
negative reaction to this concept was nearly universal. Critics
assailed the idea from all sides, with the New York Times’s
Alessandra Stanley dismissing it as “more of a racy promotional
gimmick than a loaded social experiment.”
Of course, while its
gimmickry doomed the idea from the start, there was also a basic
logistical problem: the race card could not have structured the whole
season. With four groups of five, the teams wouldn’t have been
able to compete effectively. This tactic simply would not be feasible
for the whole season.
While tactfully
avoiding a direct response to these questions, Burnett insisted that
he was right to want something new. He was sick, he explained, of
Survivor being “a boring, bland, whining white show.”
This is certainly a true assessment: out of 16 contestants last
season, only three were people of color. And what’s more, these
lone contestants came loaded with tokenistic baggage. A 58-year old
Asian man, Bruce Kanegai, was a karate instructor. For a black
contestant, CBS began his biography: “Bobby Mason grew up in
South Central Los Angeles, where he lost three friends over the years
to gunshot wounds.”
But rather than simply
adding more people of color to the competition—a logical, if
un-dramatic, remedy—Burnett chose to separate them. And,
unsurprisingly, the results have done little to buck social
stereotypes. The Asian team has won the first two challenges, and the
first five people voted off have been black or Hispanic. It would be
unfair to accuse producers of rigging the program, but sometimes
situations seem just too juicy to occur by chance—like when,
for example, an Asian attorney is pitted against a Hispanic waiter.
The show may not be intentionally skewing issues of class and race,
but it seems to achieve that effect so well—and so
consistently—that it’d be hard to assume otherwise.
One method that governs
the format of the show is a heavy reliance on sound bites from the
contestants of color. This not only gives the producers the promising
sound clips that they need, but it also allows Burnett and his
cronies to rest easy. They can rest assured that in spite of their
heavy-handed editing, no one can accuse them of silencing any
contestants. In a recent episode, a Vietnamese contestant remarked,
“People always underestimate the Asians. We fly under the
radar. No one suspects these little people with slitted eyes to see
anything or to be able to do anything.” Meanwhile, a black
contestant said, “We have to step up to the plate and show
that, yes, black people do swim. I mean, we don’t just run
track.” On any given show, it’s possible to find numerous
provocative quotes such as these, but there is a curious lack of them
from the white contestants.
With nine remaining
contestants merged into a lone tribe, Survivor has taken a
different turn. From the past few episodes, it seems as if the race
gimmick has been erased from the show, whether intentionally or not.
The contents are more essential Survivor—novel methods
of catching fish, two beautifully dirty castaways making out—because
if race can’t be maintained as a selling point, we always have
sex.
As inappropriate as the
Survivor concept may seem, it is hardly an isolated example;
this trick of portraying a person of color as racist is symptomatic
of modern popular culture in general. Is it all right for Dave
Chappelle to lampoon race on Chappelle’s Show? The
popular argument for justification in this case is that Chappelle
uses his position to subvert a white hierarchal power structure in
media today: to exploit it, benefit from it, turn it on its head.
This exposes a more difficult grey area, though, because if a show’s
demographic is comprised of mostly white adolescent males who in turn
obsess over the show and quote it incessantly, is that not just a
perpetuation of racism? During an appearance on The Oprah Winfrey
Show in February, Chappelle insisted that abruptly leaving
production of the show had everything to do with business executives
and nothing to do with the show’s insane (and distorted)
popularity, but one must wonder if that’s the complete story.
The focus, though, must
ultimately shift back to the consumer. Exploitation of non-white
culture is booming only because it works—Survivor, even
during its thirteenth season, is in the top 10 in primetime week
after week (though ABC’s suitably stereotypical new
competition, Ugly Betty, has taken a huge bite out of this
season’s ratings). Something fascinates people about
differences in culture, even when it’s approached tactlessly
and tastelessly. Networks cater to the lowest common denominator only
because they can, because it works.
We, as members of
networks’ and advertisers’ coveted 18-to-49 demographic,
must show our disapproval. Many people watch these programs because
of the train wreck factor; they know that some outrageous premise
will create conflict, and even though they don’t really gain
anything from the viewing, they watch anyway. Don’t be a part
of the problem; on Thursday night, forgo that hour of Survivor,
take a trip to Kim’s, and rent a season of Arrested
Development.

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